Goal
Position the brand inside Discord as the go-to hub for gamers who love fast food.
- member growth, 20K → 40K+
- 2×
- bot interactions in 6 months
- 14,200
- weekly visitors in week one
- +436%
Solution
- Gamification: members earned Dodo Coins for server activity and spent them on pizza promo codes.
- Events in collaboration with major CIS gaming servers — Sea of Thieves, Minecraft, Phasmophobia — plus in-game challenges across Subway Surfers, Valorant, Genshin Impact and Honkai: Star Rail.
Results
- Member count more than doubled, from ~20,000 to over 40,000.
- The server bot was used more than 14,200 times over 6 months.
- All 50 monthly promo codes sold out every single month, plus 35 one-ruble pizza codes issued during events.
- Activity multiplied many times over — ~15,000 messages written in 6 months, with weekly visitors up 435.6% in the very first week.
Goal
Revive the empty server of streamer twitch.tv/nix and turn it into the ultimate hub for his fans and CIS Dota 2 players.
- member growth, 25K → 48K
- ~2×
- events held in 8 months
- 3,676
- weekly new members after relaunch
- +1,776%
Solution
- Full server reconstruction with advanced onboarding.
- A dedicated role for his Twitch subscribers with exclusive giveaways and tiers based on subscription length.
- dotabuff.com statistics integrated straight into member profiles, tied into an LFG system.
- Daily Dota 2 events with prizes in server currency.
Results
- Member count nearly doubled, from ~25,000 to ~48,000.
- 3,676 full-scale events in 8 months, 357 of them Dota 2 — up to 10 Dota 2 events per day at peak.
- The server kept growing exponentially even 5 months after relaunch: weekly new members up 1,776.2%.
Goal
Modernise a fading server running outdated bots and build the ultimate player-search (LFG) system with direct Riot Games account linking.
- member growth, 80K → 283K+
- 3.5×
- LFG uses, 130K+ matches created
- 253K
- featured by Riot Games officially
- 5×
Solution
- Complete overhaul of the bots and the server's technical architecture.
- A unique LFG system linked to Riot Games profiles, designed and built from scratch.
- An advanced member profile system.
- Team search and registration for VALORANT Premier tournaments — built at the request of Riot Games developers.
Results
- Members up more than 3.5× — from ~80,000 to 283,000+.
- One of the most voice-active servers in the CIS: peak of nearly 500 concurrent users in voice after Premier launched.
- Over 4 years the LFG system was used 253,000+ times, creating 130,000+ unique matches; profiles were used 206,000+ times and Premier team search 27,000+ times.
- Featured 5 times in the official VALORANT VK community by Riot Games; the former head of Riot's RU division personally thanked the team, and other major servers began copying the LFG system.
- The team received a collaboration offer from the official discord.gg/valorant server, and former Discord staff publicly praised the systems during Q&A sessions.
Goal
Rebuild a server wiped out by attackers and bring it to financial self-sufficiency.
- member growth, 6K → 42K
- 7×
- of sponsors renew their subscription
- 54%
- average consecutive renewal streak
- 5.5 mo
Solution
- Full restructuring: channels, categories, roles and bots.
- A staffed team of artists, animators and moderators keeping members supported and the server alive.
- Paid subscriptions implemented.
- An LFG system actively promoting the games the creator plays.
Results
- 7× member growth over the engagement — from 6,000 to 42,000 today.
- Excellent retention: over half (54%) of new sponsors become regulars, renewing for 5.5 consecutive months on average.
- Each paying member brought the project ~4,600 ₽ on average.