Success stories

Audiences we grew.

From Discord servers to an international indie showcase: five projects, five different problems, one outcome — growth that lasts.

1.8×

48 → 86 channels

Triple-i Initiative

In collaboration with Yaroslav Pangolin

Bring the October 2026 Triple-i Initiative indie showcase to players across Russia and the CIS with zero budget and no paid placements.

organic views with zero budget: ~3M
media outlets covered the show: 26

Solution

Press outreach to CIS gaming media for both the announcement and the post-show recap.
Outreach to Telegram and VK gaming channels and communities, with Hypewave and KB. Igry as core partners.
Coverage tracking across Telegram, VK, YouTube, TikTok and Twitch, including posts about showcase games that didn’t name the show.

Results

~3M organic views across Telegram, VK, YouTube and TikTok, with no paid placements.
86 channels and communities published 138 posts naming Triple-i, up from 48 channels and 91 posts in April; these posts reached 1.14M views.
26 media outlets covered the show, including StopGame, Igromania, IXBT, Playground, Goha, 3DNews and RBK Games.
259K views on YouTube, TikTok and Twitch, led by IXBT Games, rytni.tv and StopGame Infakt.
Hypewave and KB. Igry reached 390K+ views together and are ready to cover upcoming showcases.

2×

20K → 40K members

Dodo Pizza

discord.gg/dodopizza

Position the brand inside Discord as the go-to hub for gamers who love fast food.

bot interactions in 6 months: 14,200
weekly visitors in week one: +436%

Solution

Gamification: members earned Dodo Coins for server activity and spent them on pizza promo codes.
Events in collaboration with major CIS gaming servers — Sea of Thieves, Minecraft, Phasmophobia — plus in-game challenges across Subway Surfers, Valorant, Genshin Impact and Honkai: Star Rail.

Results

Member count more than doubled, from ~20,000 to over 40,000.
The server bot was used more than 14,200 times over 6 months.
All 50 monthly promo codes sold out every single month, plus 35 one-ruble pizza codes issued during events.
Activity multiplied many times over — ~15,000 messages written in 6 months, with weekly visitors up 435.6% in the very first week.

3.5×

80K → 283K members

VALORANT CIS

Modernise a fading server running outdated bots and build the ultimate player-search (LFG) system with direct Riot Games account linking.

LFG uses, 130K+ matches created: 253K
featured by Riot Games officially: 5×

Solution

Complete overhaul of the bots and the server’s technical architecture.
A unique LFG system linked to Riot Games profiles, designed and built from scratch.
An advanced member profile system.
Team search and registration for VALORANT Premier tournaments — built at the request of Riot Games developers.

Results

Members up more than 3.5× — from ~80,000 to 283,000+.
One of the most voice-active servers in the CIS: peak of nearly 500 concurrent users in voice after Premier launched.
Over 4 years the LFG system was used 253,000+ times, creating 130,000+ unique matches; profiles were used 206,000+ times and Premier team search 27,000+ times.
Featured 5 times in the official VALORANT VK community by Riot Games; the former head of Riot’s RU division personally thanked the team, and other major servers began copying the LFG system.
The team received a collaboration offer from the official discord.gg/valorant server, and former Discord staff publicly praised the systems during Q&A sessions.

7×

6K → 42K members

DeadP47 Gaming

Rebuild a server wiped out by attackers and bring it to financial self-sufficiency.

of sponsors renew their subscription: 54%
average consecutive renewal streak: 5.5 mo

Solution

Full restructuring: channels, categories, roles and bots.
A staffed team of artists, animators and moderators keeping members supported and the server alive.
Paid subscriptions implemented.
An LFG system actively promoting the games the creator plays.

Results

7× member growth over the engagement — from 6,000 to 42,000 today.
Excellent retention: over half (54%) of new sponsors become regulars, renewing for 5.5 consecutive months on average.
Each paying member brought the project ~4,600 ₽ on average.

1.9×

25K → 48K members

NIX STREAM

twitch.tv/nix

Revive the empty server of streamer twitch.tv/nix and turn it into the ultimate hub for his fans and CIS Dota 2 players.

events held in 8 months: 3,676
weekly new members after relaunch: +1,776%

Solution

Full server reconstruction with advanced onboarding.
A dedicated role for his Twitch subscribers with exclusive giveaways and tiers based on subscription length.
dotabuff.com statistics integrated straight into member profiles, tied into an LFG system.
Daily Dota 2 events with prizes in server currency.

Results

Member count nearly doubled, from ~25,000 to ~48,000.
3,676 full-scale events in 8 months, 357 of them Dota 2 — up to 10 Dota 2 events per day at peak.
The server kept growing exponentially even 5 months after relaunch: weekly new members up 1,776.2%.

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